12+ Years Experience • 15 Certifications

    Get Stronger, Move Better
    & Live Pain-Free After 50

    Personalized coaching for adults 50+ who want to stay independent, active, and strong — from home, with the equipment you already have.

    • Programs built around YOUR body and limitations
    • Weekly check-ins & real-time adjustments
    • Nutrition guidance that doesn't require calorie counting
    12+
    Years Experience
    10,000+
    Sessions Delivered
    5★
    Client Rating
    Franco - Professional Fitness Coach
    About Franco

    Real Coaching That
    Actually Works

    I've been coaching for 12+ years with 15 certifications. I started as the skinny guy who just wanted to build muscle.

    I stayed because I've lost both my parents and understand the importance of a healthy lifestyle. Now I help others live that lifestyle.

    My approach? Simple, honest, results-driven. No BS — just real coaching that works.

    See How It Works
    Franco - Personal Trainer
    Who I Work With

    Training Built ForYour Life

    I work with people who are done with random workouts and want results that last.

    Busy Adults 30-55

    You work a lot. You're stressed. You want to get stronger without spending hours in the gym.

    Older Adults 55+

    You want to stay mobile, pain-free, and strong enough to enjoy life for the next 20+ years.

    People Dealing with Pain

    Your back, knees, or shoulders hurt. You need coaching that fixes problems, not just workouts.

    The Process

    From Start toResults

    Simple process. No guesswork. Just a clear path from where you are to where you want to be.

    01

    Fill Out Your Intake

    Answer questions about your history, injuries, and available equipment.

    02

    Book a Call

    We discuss your goals, challenges, and what you actually need.

    03

    Get Your Custom Plan

    Receive a program built specifically for your body and schedule.

    04

    Start Getting Results

    Train with weekly check-ins and adjustments as needed.

    Real Results From Real People Over 50

    Real People, Real Results

    Hear directly from clients who have transformed their lives

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    Watch Client Story

    Video Testimonial

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    Watch Client Story

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    Watch Client Story

    Video Testimonial

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    Watch Client Story

    Video Testimonial

    Amanda Viernes

    Amanda Viernes

    Postpartum Mom

    "I was hesitant to begin a fitness journey because of past injuries, joint problems, I had just had a baby 6 months prior, and was feeling incredibly insecure. Ben confidently said 'I hear you and I can help you.'"

    Katy Zins

    Katy Zins

    Fitness Enthusiast

    "I've noticed a big difference in muscle tone and weight. He's very knowledgeable in nutrition as well as fitness. He's helped me change my mindset and motivates me to finish a hard workout."

    Uri V.

    Uri V.

    45+ Fitness Journey

    "Training with Ben was transformational. Ben opened a window into a more holistic approach to training, fitness and health."

    Jeremy Anderson

    Jeremy Anderson

    Long Term Health Focus

    "Ben took the time and care to develop a plan that was right for me, not only for weight loss and muscle gain, but for my long term health. I feel great and owe it to Ben."

    Shareece Clark

    Shareece Clark

    Accountability Champion

    "Ben is the Best! He is great at keeping you on track with your nutrition and keeping yourself accountable. He honestly makes working out fun."

    Michael Kerman

    Michael Kerman

    Holistic Health

    "Ben is an outstanding trainer. He teaches you how to strengthen your body with exercise and nutrition, but also emphasizes the mental aspects of getting in shape."

    A Client Story

    Karen reached out to me not long after a back fusion.

    She has always been a mover. An avid golfer. The type of person who feels most like herself when she is active and outside doing what she loves.

    She had just been cleared from physical therapy, but the message she walked away with was heavy. She was told she would probably never be able to play golf at the same level again, and maybe not at all.

    That first session, she cried.

    Not because she was giving up. Because she was scared that this surgery was going to shrink her life into something she did not want.

    We decided right there that we were not going to let that happen.

    For months we trained with one focus. Build her back up in a way that respected her body.

    We adjusted everything to what she could do that day, and we kept stacking small wins. We rebuilt strength. We rebuilt stability. We rebuilt confidence. Step by step, she started trusting her body again.

    Then eight months in, she sent me a photo I will never forget.

    She had entered a golf tournament.

    And she won.

    A few months later, another trophy.

    Karen did not just return to the life she wanted. She came back stronger.

    We have been training for six years now, and she still plays golf.

    Karen with her golf tournament trophy
    Karen playing golf after recovery

    Our Community in Action

    Client training session
    Online coaching session
    Client workout
    Client strength training
    Virtual training session
    Remote coaching
    Outdoor fitness
    Client home workout
    Gym training session
    Partner workout
    TRX outdoor training
    Franco's Fitness team
    Dumbbell walking workout
    Outdoor strength training
    Parking garage workout
    Home plank exercise
    Resistance band training
    Beach sunset workout
    Beach gym training
    Lighthouse balance workout
    Pool yoga session
    Virtual coaching setup
    Resistance training demo
    Spartan race finish

    Ready to Start Your Transformation?

    Fill out our quick form to get personalized guidance for your fitness journey. It only takes 2 minutes.

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