Live coaching and an app, for adults 50 and over

    Fit for life.
    Built to thrive.

    Individualized coaching, using state-of-the-art tech to help you get the best results.

    Train live with me on video from home, and let my app coach you between sessions: what to eat, what to train today, and how you're progressing. One coach, one plan, built around your body, and a workout you'll actually enjoy.

    Book your free strategy callSee plans and pricing
    A woman in her 60s training with dumbbells in her living room, following Coach Franco on a laptopLive with Coach FrancoLive sessions on video, plus My Day in the app between them
    • No contracts
    • Month to month
    • Cancel anytime
    • Train from anywhere
    • Built for you
    12+ yearscoaching10,000+sessions delivered15certifications5-starclient rating
    Why we train

    Strong enough for the life you planned

    Not a six-pack. The things that matter: the walk, the garden, the floor with the grandkids, and getting back up.

    A couple in their 60s laughing on a coastal morning walk
    Keep up on the trailStamina and steady legs for the walks and trips you love.
    A man around 65 lifting a heavy bag of soil in his garden
    Lift what life hands youGroceries, suitcases, a bag of soil, without your back paying for it.
    A grandmother laughing on the living room floor with her grandchildren
    Down on the floor, and back upBalance and strength to play with the grandkids for years to come.
    Coach Franco smiling with his arms up, holding resistance bands"Whoa, that was fun!"
    What sessions feel like

    The hours you'll look forward to all week

    I'm serious about your form and your results, and not very serious about anything else. Expect energy, good music, a few bad jokes and a lot of cheering. You'll work hard, you'll laugh, and you'll walk away already looking forward to the next one.

    Your playlist or mine. Motown, country, classic rock. Whatever gets you moving.Every win celebrated. Your first push-up, a heavier dumbbell, getting up off the floor without a hand.Real conversation. I want to hear about the trip, the grandkids and the golf game, not just your reps.Never a drill sergeant. Tough when it helps, kind always. Bad weeks happen, and we just pick it back up.
    Meet me in 60 seconds
    Karen holding her first golf championship trophy
    Tournament trophy #1
    Karen smiling with her second golf trophy
    And then trophy #2
    Client story

    She was told she'd never golf again. She won two tournaments.

    Karen reached out not long after a back fusion. An avid golfer, the type who feels most like herself outside and moving. She'd just been cleared from physical therapy, with a heavy message: she'd probably never play at the same level again. Maybe not at all.

    That first session, she cried. Not because she was giving up, but because she was scared the surgery would shrink her life. We decided right there we weren't going to let that happen.

    We built her back up in a way that respected her body: small wins, stacked week after week. Eight months in, she sent me a photo I'll never forget. She'd entered a golf tournament, and she won. A few months later, another trophy.

    6 yearstraining together2 trophiesafter a back fusion
    Meet your coach

    Hi, I'm Coach Franco

    I've been coaching for more than 12 years, and I didn't just study this, I've lived it. I know how to train you safely, and I know what actually works, not just what looks good online.

    I've lost both my parents. I know what's at stake when health slips. Now I help people stay strong enough to live the life they planned, from their living room, with a lot of laughs along the way.

    Simple. Honest. No BS. Just real coaching that works.

    12+ years coaching15 certifications10,000+ sessions
    Book a free call with me
    Coach Franco beside a tablet on a tripod, set up for a live video session
    Three ways to train with me

    Pick how much of me you want

    Every plan runs on the same app and the same coaching rules. The difference is how much time you get with me.

    Best results

    Live 1-on-1 training

    $80–$100 an hour

    60 minutes on Zoom or FaceTime with me, coaching every rep. I record your form and draw on the video while you train. The app is included free.

    See live training
    Most popular

    Coached in the app

    $149 a month

    I build your program, review your meals, workouts and check-ins, and change the plan as you go. Message me anytime. Want face time? Coached Plus adds two calls a month for $249.

    See Coached plans
    Start here

    Self Serve app

    $19 a month

    The app on its own. Snap your meals, get your targets, and build your own 4-week workout plan inside my rules. Free for 7 days, no card needed.

    Try it free
    Why home training works

    The best gym is the one you actually get to

    Results come from showing up week after week. Training at home takes away nearly every reason not to, and with me on the screen you get more coaching, not less.

    No commuteNo crowdsNo waitingJust you, me and the work
    A couple in their 60s laughing during a resistance band workout in their living room
    Your time backNo drive, no parking, no locker room. A 45-minute workout takes 45 minutes, and you can be in the shower two minutes later.
    Every rep, seenOn camera it's just you and me. No sharing your coach with a busy gym floor, so I catch the small things.
    Comfortable and privateNo crowds, no waiting for machines, nobody watching. Your music, your pace, your favorite old T-shirt.
    Weather and travel proofRain, snow, a trip to see the kids. Your session still happens, and hotel rooms count.
    Safer for your jointsA familiar floor, a sturdy chair nearby, and a coach adjusting every move to how your body feels today.
    What it gets youMore workouts actually done. That's what builds the strength, balance and energy you're after.See how easy it is to set up
    Who I work with

    Does this sound like you?

    If one of these fits, we'll get along.

    A man in his late 50s carrying grocery bags up his front steps

    Adults 50 and over

    You want to stay strong, lose some fat and stay clear of injury. Carry your own groceries, get up off the floor, keep up with the grandkids.

    A woman in her 60s training with a kettlebell at home, fields outside the window

    Far from a good gym

    Or you just want a convenient way to train without going anywhere. A living room, a few dumbbells and a screen are all it takes.

    A man in his 60s doing a seated band exercise for his knee, Coach Franco on a tablet

    Sore joints or after surgery

    Your back, knees or shoulders have opinions, or you've just been cleared from PT. We start small and rebuild you carefully, rep by rep.

    How it works

    Training with me is easier than getting to a gym

    If you can answer a video call and have good Wi-Fi, you're ready. I set it all up with you.

    1A free callYour goals, your history, what hurts, and which plan fits. No pressure.
    2We set up your spaceOn a setup call we test your Wi-Fi, place the camera, the screen and the sound, and get the app on your phone.
    3You trainLive sessions at the same time every week, and your plan in the app for the days in between.
    4We track and adjustThe app keeps score. Every month we look at your report and move the plan forward.
    A woman in her 60s training in her living room, Coach Franco live on the big TV, a phone on a tripod filming herThe full setup: me on your TV, a phone on a tripod so I can see you, earbuds so you hear every cue.

    Your home setup

    A mustGreat Wi-FiEverything else is optional, this isn't. A strong connection keeps the video smooth so I can see your form and you never miss a cue. Train close to your router, or add a mesh extender if your signal is weak. We test it together on your setup call.
    StartWhat you already haveA phone or tablet propped up, a sturdy chair and a little floor space. That's enough for day one.
    BetterSo I see and hear everythingA tablet stand or small tripod, a clip-on wide-angle (fisheye) lens so your whole body fits on camera, and wireless earbuds like AirPods.
    BestThe big-screen experienceYour laptop on the TV with an HDMI cable, or AirPlay or Chromecast, so I'm life-size. Add adjustable dumbbells, a few bands and a mat.
    Not sure what to buy? I'll send you my exact picks, and we set it all up together on your setup call.

    Train anywhere you are

    Your coach comes with you. Same plan, same time, wherever life takes you.

    • Living room
    • Garage gym
    • Apartment gym
    • Hotel room or hotel gym
    • On vacation
    A man in his late 50s doing squats in a hotel room, Coach Franco on a tablet on the desk
    The Franco's Fit Coach app

    Your coach between sessions

    Built for people who don't love apps. Big buttons, plain words and one thing at a time. If you can take a photo, you can use it.

    Snap your meal

    Take a photo and get calories and protein in seconds. You check it before it saves, and your targets are set from your body and your goal.

    Workouts made for your body

    Built around your joints and the equipment you have, with a video for every exercise. New moves start easy and build each week.

    One screen for your day

    Your numbers, your check-in, your water and the one thing to do next, like the phone you see here.

    I'm watching, and I adjust

    On Coached plans and live training I see what you log, answer your messages and change the plan as you go. A monthly report shows your progress.

    Works on any phone, tablet or computer.Try the app free for 7 days
    On every plan

    Results guaranteed when you do your part

    Do your part for 90 days and you'll see measurable progress. If you don't, your next 2 months of coaching are free.

    Read the guarantee in full

    Real results from real people

    "Ben took the time and care to develop a plan that was right for me, not only for weight loss and muscle gain, but for my long term health. I feel great and owe it to Ben."
    Jeremy Anderson
    "I've noticed a big difference in muscle tone and weight. He's very knowledgeable in nutrition as well as fitness. He's helped me change my mindset."
    Katy Zins
    "Training with Ben was transformational. Ben opened a window into a more holistic approach to training, fitness and health."
    Uri V.
    Franco's Fit Coach: Fit for life, built to thrive

    Fit for life starts with one call

    We'll talk about your goals, your body and your schedule, and pick the plan that fits. Free. No pressure. No credit card.

    Book your free strategy callStart the app free